Numbers you can check.
Every figure we publish carries its source, sample size, date and denominator. We summarize third-party research and link to the original rather than relabelling it.
How we handle evidence
- We never label third-party data as a SiteBatch study.
- We never manufacture proprietary statistics from a small or biased sample.
- We state the denominator for every rate, because replies per send and replies per open are different numbers.
- We publish the review date and update pages when better data becomes available.
- We do not claim that any approach guarantees a reply-rate or revenue outcome.
Convert your own campaign numbers with the cold email reply rate calculator.